Now that you know what a search operator is, let’s take a look at the 13 useful search operators for content marketers. That’s why most existing lists of Google search operators are outdated and inaccurate. (If the text appears in the title, but not the body text, it won’t be returned as a result. But it doesn’t really matter. For instance:Or you can see a definite increase in the number of available results by slightly expanding the search criteria: Similarly, we can use search tools to limit the results by the last week: And 450+ all-time results.Do this for a handful of infographics and you’ll have a good list of prospects.Have you ever noticed that when an infographic is embedded on a site, the site owner will usually include the word “infographic” in square brackets in the title tag?Unfortunately, Google search ignores square brackets (even if they’re in quotes).As you can see, you can also use advanced operators in You can export these easily (with all associated metrics), too.Let’s assume you’ve found a site that you want a link from.It’s been manually vetted for relevance… and all looks good.Here’s how to find a list of similar sites or pages:This returned ~49 results—all of which were similar sites.I’m quite familiar with Yoast, so I know it’s a relevant site/prospect.But let’s assume that I know nothing about this site, how could I quickly vet this prospect?Now let’s try the same for a site that I know to be irrelevant: For example, let’s assume I was looking for more SEO-related link prospects.This will reveal domains competing for the same keywords.You can then contact them directly via social media.They help visitors to find their way around your site.Wouldn’t it be cool to add an internal link to that post from any other posts where you talk about It’s just that finding relevant places to add such links can be difficult—especially with big sites.For those of you who still haven’t gotten the hang of search operators, here’s what this does:Here’s a page that mentions a competitor of ours—Moz.But they haven’t written any posts dedicated to our toolset, as they have with Moz.Reach out, build a relationship, then perhaps they Here’s another cool search that can be used to find competitor reviews:You can build relationships with these people and get them to review your product/service too.You can also use the “In title” search in Content Explorer to find competitor reviews.But you can go even further by highlighting unlinked mentions.This highlights the sites that have never linked to you before, so you can then prioritise them.Here’s one site that has never linked to Ahrefs, yet has reviewed our competitor:Looks like ~34 reviews of our competitors were published in the past month.Enter the name of your competitor… or any search query you like.Choose a mode (either “in title” or “everywhere”), add your blocked domains, then add a recipient.Set your internal to real-time (or whatever interval you prefer).You will now receive an email whenever your competitors are mentioned online.Sponsored posts are paid-for posts promoting your brand, product or service.But the true value of a sponsored post doesn’t come down to links anyway.Here’s one way to find sponsored post opportunities using Google search operators:Now you have a list of the sites with the most traffic, which are usually the best opportunities.Forums and Q+A sites are great for promoting content.Quora allow you to drop relevant links throughout your answers.But we’re not trying to build links here—this is about I also know that Warrior Forum has a search engine optimization category.Every thread in this category has “.com/search-engine-optimization/” in the So I could refine my search even further with the inurl: operator.I’ve found that using search operators like this allows you to search forum threads with more granularity than most on-site searches.You should now see relevant Quora threads sorted by estimated monthly organic traffic.Answering such threads can lead to a nice trickle of referral traffic.Most blogs reside in a subfolder or on a subdomain.This makes it easy to check how regularly competitors are publishing new content.But this isn’t accurate.

On average, the 1st result had Translation: a diverse backlink portfolio is still incredibly important in 2020.Buying them isn’t an option (Google more than frowns upon this), and people don’t just hand them out for free either.Maybe you even use some basic search operators to help you already.But some advanced combinations can speed up your search dramatically.If you combine intitle: with inurl: you can often eliminate 100% of the fluff from search results, and find resource/link pages that you need. Google will find the specific location which you are searching for.If you want to search for the specific movie then this Google search operator will help you to find the detail of that specific movie if the movie is currently showing near you.This search operator is used to convert the one unit into another. ? Some of the currency signs don?t seem to be honoured by Google.This Google search operator will help you to find the title of the page for a word or phrase which is used in the title.In this example, any result containing the word SEO in the title tag will be returned.This is similar to ?Intitle,? Basic operators are made up of characters and are used at the beginning or end of a keyword or phrase, for example, “”. Dive into 67 examples, from content research to site audits, and level up your search operator game. Google officially discontinued this operator Google is continually working on new things and discarding old projects. If you want to narrow the focus of your result in Google, then this search operator will help you to find that results. Basically the same as intext, but every word in the query has to be in the body text of a page. In the example below, searches related to “Find pages that are being linked to with specific anchor text. But it is a very powerful command when paired with some other Google search operators.This minus sign will help you to exclude those words which you don?t want to appear in your search results.Here in this example any pages returned will be related to jobs but not voice process (the company).This plus sign will help you to add that words which you want to appear in your search results.

Works with currencies, weights, temperatures, etc.Find news results from a certain source in Google News.Not exactly a search operator, but acts as a wildcard for Google Autocomplete.Here are the ones that are hit and miss, according to my testing:Search for a range of numbers. )Putting your search term in quotes initiates an exact match search for that phrase. Here are a few examples:

Patrick McGrane This Search operator has been discontinued by Google, but you get the same output with double quotes search command.Here in this example, any pages returned will be related to video marketing as well as SEO also.This Asterisk sign is known as the wild card operator. Like AROUND(X) it can be useful for finding quotes and phrases.Brackets group together terms or search operators to help structure an advanced search.OR or | (pipe) tells Google a certain word in the query can be interchanged for another. Using it is an illuminating look into how Google categorizes your website and your competitors.For example, if we take a look at the results for airbnb.com, it returns the usual Obviously, Airbnb's two biggest competitors VRBO and Homeaway made the cut, but there’s something else. Some have officially been discontinued or deprecated, and others were attached to Google properties that have since been shut down.Old school SEOs will fondly remember this one. A more generalist booking website is listed as well.

You can use symbols or words in your search to make your search results more precise. You should be familiar with every single one of these, so consider this a review, not a lesson. Google Search Operators: Complete List in 2020 [over 100] O perators are special characters and commands that expand the capabilities of Google’s regular text search. If anyone has reliable data on the internet and content, it’s them.So I borrowed their trustworthiness to level up my content.Specify the trustworthy site you want to source research to when you search for statistics.You can even search through multiple sources at once using brackets and |.Using this Google search command lets you find the combination of research and source that you want.A reliable, interesting statistic, however, can help take your content to the next level.In a recent SEO study, 175 million websites were checked, and they found Translation: Most websites have SEO errors, even with increased spending on SEO and content marketing.Even Apple has pages on HTTP despite HTTPS being an official ranking factor for crying out loud. It is like filling between 2 words.if you want to talk about the milk and curd then you have to put ?*? Find blog posts written by a specific author. Searches #hashtags. Do this. This helps to find content with words which are ‘X’ number close to each other.So if you search the above term, then you will get contents where ‘Redmi’ and ‘Samsung’ words are 4 or less words far. Typically Google's algorithm will correctly estimate whether it's a phrase search or multiple separate terms, making AND mostly redundant.The hyphen (like a minus sign) helps you exclude words from your search queries.