The Fourth of July (our Independence Day here in the U.S., for all of our international readers) is a particularly strong holiday for an email marketing campaign for stores with American customers.There are two approaches to Fourth of July marketing. Holidays are tailor-made organic triggers for marketing emails. You can do $17.76 or 17.76 percent off, in honor of the year 1776. Sorry, your blog cannot share posts by email. Your holiday marketing doesn’t have to be fancy to be effective! High-end brands in particular face that challenge: They want to celebrate the holiday and run promotions, but also want to make sure they still come off like a Michelin star restaurant, not Uncle Moe’s Family Feedbag.Here’s how two high-end brands approached that potential issue.Michael Kors pulled it off by coming up with imagery that evokes perhaps the most highbrow Fourth of July experience possible: Sailing. Use these 40 subject lines for inspiration. 4th of July Email Marketing Strategy and Ideas. It yields strong email marketing results. This is one of the most effective psychological drivers of email opens. If you’re aiming your message to the young adult crowd who are most likely to celebrate the Fourth somewhere besides their living rooms, the easy-breezy copy and hero image pretty much guarantee they’ll get it loud and clear.We admit it – we’re suckers for a good animated email. It’s teal, which makes it stand out from the rest of the items in the email. So they created and promoted special red, white, and blue bagels. The same study also found that people don’t really start taking advantage Fourth of July sales until a week out.With all that in mind, here are 10 examples of excellent Fourth of July marketing emails for inspiration and ideas.Bruegger’s knows lots of people will be hosting friends and family on the Fourth of July. This 4th of July email’s animation is a subtle but clever reminder to keep Fido and Rex far away from the fireworks fray. That builds goodwill, establishes trust, strengthens the relationship—and perhaps makes a customer say hey, they totally get what I’m looking for this Fourth of July, so maybe they also know what kind of shoes I should buy.There are enough numbers associated with the Fourth of July that you can probably craft a discount that fits into the holiday in a thematic way. Let’s dive into some concrete email strategies for your 4th of July campaigns. The summer is a slow holiday period, and the Fourth of July is really the only thing we’ve got in July or August (in the U.S., at least).

They knew their target audience (males in their 20s and 30s, many of whom are sports fans) are all well aware of the annual Nathan’s Famous Hot Dog Eating Contest on July 4th. One, products people will In either case, the best time to start your Fourth of July campaigns is… well, late June. They’ll look Instagram-worthy when your friends come over for Fourth of July brunch, and that’s what Bruegger’s is going for here.This Bruegger’s email went out a week before the holiday—smart timing to grab people who are nailing down their party and food plans.

Follow Email Marketing Best Practices. Sign-up for MailCharts to start planning campaign for 4th of July with our curated examples.For marketers, the Fourth has multiple personalities.First, there’s the appeal to patriotism and a shared cultural heritage that belongs to all Americans regardless of when and how they arrived in the country. Please email Let’s dive into some concrete email strategies for your 4th of July campaigns.Independence Day partying became an instant tradition back in 1776 when a bunch of Continental Congress reps repaired to a local tavern to celebrate approving the Declaration of Independence. Keep reading to learn how you should optimize your 4th of July email marketing strategy to make the most of this summer holiday rush.MailCharts’ unparalleled depth of e-commerce data allows you to find examples for creative briefs, promotional calendars and more.If the confirmation email has not arrived within a minute or two, please check your spam folder. Please email Unlike Father’s Day, where we saw emails slowly ramp up toward the holiday (likely in an attempt to help people not be “the worst kid” in the family by forgetting the date entirely), July 4th emails didn’t truly ramp up until June 29, when we saw 132 emails whizz out. Fireworks are an obvious choice, but a quick search through the July 4th promotional emails can be challenging because they overlap other holiday seasons such as Memorial Day, Father’s Day and graduation. Add an email to your Fourth of July rotation to keep customers informed and give them another crack at your sales.Also, include a store-location link to help people find you if they’re on vacation with a few extra hours on their hands and a yen to shop.Besides store hours, think about other services that holiday closures could affect, including customer-service or support hours, holiday shipping deadlines or delivery services. Dear God no, but that’s not really the point, right? The call-to-action at the end is also done perfectly. J Crew wants you to “ketchup on shopping” as its call-to-action; and Steve Madden wants you to “go fourth” and shop.The shoe brand Idoni used their Fourth of July email in 2017 as an opportunity not to sell-sell-sell but, rather, to promote content. Learn from these 11 big brand 4th of July emails! Focus on the fun. They knew their customers would love to show up at a Fourth of July party celebrating If you sell t-shirts with American flags on them or Hummel figurine versions of an adorable toddler George Washington crossing the Delaware—great, your products are a natural fit for the Fourth of July.