You may occasionally receive promotional content from the Los Angeles Times. Artists who want to control and profit from their own streams will have to make them real events.

“Brands also know that a main source of an independent artist’s revenue stream has been depleted. “I really like how the rules of livestreams aren’t well defined. Are we all raving together?” Diplo shouted to around 250 viewers on Instagram Live at the set’s halfway mark (it was also broadcast on Zoom). For musicians facing the collapse of touring, such sponsored streams may be the closest thing they get to live-gig paychecks.“If touring doesn’t exist for another year, what replaces that income?” asked Elena Awbrey, a partner at the firm Tiger’s Eye, which manages former Fifth Harmony singer Lauren Jauregui and rising rapper/singer Chika, who have or will later perform livestream sets for 1800 Tequila. Yes, he says, it’s really as bad as you’ve heard.Statewide in California, the transmission rate of COVID-19 has stabilized or is falling, and hospitalization rates are also dropping.The body that runs the electric grid for most of California has declared a statewide Stage 3 emergency due to excessive heat driving up electricity use and straining the grid.President Trump’s order for a $400 unemployment extension might end up being $300 -- if it arrives at all. Here’s everything you need to know.A fundamental piece of the Southern California lifestyle is going the way of the Red Cars and the Brown Derby. We haven’t quite cracked this next phase yet.”“When quarantine happened, our entire industry collapsed,” said Patrick Struys, an L.A. club promoter and nightlife photographer who turned to livestreaming for his Club House party series. My artist dashboard goes out on 4/20 from Sprout Records, If i reach the 20k streams they send my dashboard to Universal Music Group & they fly me out to LA for a pen to paper deal. If you could stream some of my music, you'd be helping me reach my goal! TikTok, the breakout platform — TikTok, with over 300 million downloads in the first quarter of 2020, — can launch an artist’s career, butwithout touring, there are fewer ways to capitalize.“Sponsorships have always been a supplement to ticketing,” said Andrew Hampp, founder of the music marketing consultancy 1803 LLC, which brokers deals between brands and artists. Stream Diplo - Higher Ground DTLA Warehouse (Live Set) by Diplo from desktop or your mobile device.

We haven’t quite cracked this next phase yet.”“When quarantine happened, our entire industry collapsed,” said Patrick Struys, an L.A. club promoter and nightlife photographer who turned to livestreaming for his Club House party series. August Brown covers pop music, the music industry and nightlife policy at the Los Angeles Times.The 2020 Premios Juventud staged a stunning tribute to late Tejano music icon Selena, featuring Danna Paola, Natti Natasha, Greeicy and Ally Brooke.The Canadian rock band pays tribute to the late country-rock star Charlie Daniels with a cover of his 1979 smash “The Devil Went Down to Georgia.”In today’s “WAP” update, Cardi B says she spent $100,000 on COVID-19 testing for the video. For the usual festival headliners, this amounted to a bar gig.Don’t feel bad for them. @diplo: can youplease put the tracklist in the desk ? Musicians who don’t make their living from streams or sync placements have to find a way to make money off the livestream boom.“The monetization of the livestream concert is already happening now, “ said le’Roy Benros, the senior vice president of A&R at First Access Entertainment and manager of the duo Lion Babe.

If you could stream some of my music, you'd be helping me reach my goal! Having nothing better to do on a Friday night in quarantine, I … In front of a psychedelically oozing virtual background, they played an hour of house and Latin club music.

“It may take some getting used to,” said Lander Otegui, the senior vice president of marketing for 1800 Tequila. You can decide for yourself.L.A.

Whole festivals have sprung up as proxies for beer brands (like Budweiser’s Made in America). “We see that it works when we keep it super-curated, with companies that have already been active here.”From Drake to 5 Seconds of Summer to Kehlani, videos shot in quarantine have become a go-to medium to renegotiate the social contract of pop stardom.For five years, Budweiser has thrown a livestreamed “Dive Bar” tour of small venues, including a Lady Gaga gig at the Satellite in Silver Lake.

And country artist Margo Price gives the hit song a makeover.Jim Mahoney believes he’s stumbled on the rarest of rarities: two unreleased Frank Sinatra songs. For the usual festival headliners, this amounted to a bar gig. “It’s definitely a new frontier, but it gives us permission to go to places we hadn’t gone before.

But from an arena stage?

Your current browser isn't compatible with SoundCloud. Robinson performed his headline set from a room in his parents’ house.“My mom was making sandwiches and snacks for me,” Robinson laughed about the surreality of the new livestream era. It feels like a golden era.”Get our revamped Envelope newsletter, sent twice a week, for exclusive awards season coverage, behind-the-scenes insights and columnist Glenn Whipp’s commentary. A computer screen? “Put some taco sauce on this track,” one implored.When COVID-19 lockdowns began in March, the sudden necessity of livestreamed performances created a rush of attention from housebound music fans.

“I really like how the rules of livestreams aren’t well defined. That landed sponsorships from millennial-friendly brands like Beats By Dre and Bumble, and Club House pools those resources to give every DJ at least $200 for a one-hour set. It was good for fan loyalty, but he acknowledged that acts will eventually need to make it pay.