“In today’s world, Victorian and vintage jewelry is the antidote to costume jewelry and even over-the-top fine jewelry,” says Hunt. Faced with a whirlwind of changing customer habits, luxury brands have begun turning to social media as a connection point with the latest generation of consumers. “Hearts, especially heart-shaped lockets, were popular during the Victorian era, as they represented love,” notes Hunt. “Victorian pieces still include precious and semiprecious stones, but they’re intricate, delicate and understated. This generation prefers cheaper options. by “Whether it’s been passed down in your family for generations or you’re discovering it in the resale market, heirloom jewelry has a narrative. Here, 28 need-to-know jewelry brands that offer every kind of look, whether it's a mismatched set of earrings, a classic pendant necklace, or bold hoops. “And crescent moons could represent both renewal and waxing affection.” Though some may not know the significance of these symbols, it’s easy to see why iconic brands like Van Cleef & Arpels Mother of Pearl Magic Alhambra RingThe locket is one of those evergreen pieces, a classic in anyone’s collection. Jewelry financing, and financing at large, is a relatively low-effort way to start delivering the kind of modern buying experience that Millennial and Gen Z customers have come to expect.

We recently discovered this Portugal-based jewelry brand as we were on the hunt for the perfect gold pendant necklaces. This brand is counted among the most luxury jewelry brands in the world and is famous for jewelries and watches alike. The rise of online shopping and influencer advertising necessitates a decisive shift in strategy for the jewelry industry as it attempts to corner the millennial market. The Geneva-based luxury jewelry brand was established in 1860 by Louis-Ulysse Chopard and today has a network of more than 100 stores across the globe. This is especially true for brands in the luxury jewellery and watch category.

Today, watches take up only a 4% share in a millennial jewellery box. “During Queen Victoria’s reign, motifs such as the clover, flowers and serpents (or oroboros) were all signs of rejuvenation, renewal and growth,” says Hunt. Honoring heritage brands and extending the lifecycle of luxury items.Queen Victoria — the woman who puts the Victoria in The resurgence of these bijoux may seem a tad obscure and unexpected, but not to . This generation is technology savvy and thrives on availability of global information. Millennials have tuned into this trend likely because it’s a unique way to personalize your look for everyday, especially when pairing these pieces with jewelry classics.”Early Victorian jewelry is characterized by bright enamel and stones like coral, emeralds, opals, diamonds and garnets, while late Victorian pieces feature jet, onyx, steel, mosaics and enamel of a darker hue to coincide with the passing of Queen Victoria’s husband. That's not the main reason why luxury brands are failing, though. Almost all of You'll find everything you want—from unique rings to gorgeous earrings—at this fashion-favorite brand.While everything this must-try brand stocks is beautiful, we're especially into all of the chic rings.Catbird is your stop for teeny-tiny, stackable rings and earrings.The sisters behind Gabriela Artigas create everyday statement jewelry you can effortlessly transition from day to night.Ariel Gordon creates dainty pieces that are perfect for layering.Each handcrafted piece is inspired by nature, history, and symbology.This New York–based jewelry line blends hard and soft touches to produce pieces that are dainty and refined.Jacquie Aiche’s mission is “to create jewelry that will make every woman look and feel uniquely beautiful,” according to the site. “The hidden histories behind antique jewelry are just as valuable as the pieces themselves,” says Hunt. They are a "fine" jewelry brand using great quality metals and gemstones, for a cheaper price because they cut out the middle man. However, that number jumps to more than 10% for adults over the age of 35. ” Plus, investing in antique and heirloom jewelry is the ultimate act of sustainability. “To ensure longevity, the care will depend on the piece — pearls are softer than sapphires, 14K gold is more resilient than silver, and the list goes on. “In today’s world, Victorian and vintage jewelry is the antidote to costume jewelry and even over-the-top fine jewelry,” says Hunt. “As a result, muted colors — particularly black — became en vogue.”The royal family’s tradition of giving jewelry for special occasions also factored into the populace’s interest in new pieces, and the widespread adoption of the queen’s taste in jewelry. Different materials require different attention. New York—Millennial women who purchase jewelry for themselves present a unique opportunity for luxury brands looking to reach Generation Y, a recent survey conducted by MVI Marketing shows. The oldest of the millennials – generation born between 1980 and 2000, are now 35 years of age and form a part of the target consumers of most high-end luxury brands.

These pieces are well-crafted, and can stand the test of time.”If you choose to pass your jewelry down one day or make the decision to sell, Hunt has great news for you. To embellish your super-simple style just a smidge, today we’re sharing our favorite minimal-inspired jewelry brands for you to explore. It’s been cherished for years, and will hopefully continue to be cherished for years to come. Another reason why millennials are deviating from luxury jewelry brands is that the brands themselves are failing to market to them the proper way. “Lockets as gifts were a means of showing your affection. “When Queen Victoria lost her husband and entered a prolonged period of mourning, she wore nothing but black for approximately the last forty years of her life,” explains Hunt.

And with antiques, they’re usually one of a kind. From Insta-famous brands you probably see all over your social feeds to under-the-radar lines worth bookmarking, here’s where we find the coolest simple yet stylish dainty jewels.